WE ARE

OUR PHILOSOPHY

Guided by our core philosophy since 2011, GEL.IT.UP BY GIUP® continually advances its products in alignment with our ethos of ‘Superior Innovation’. Our mission is twofold: to consistently deliver top-tier products while upholding stringent EU regulations and global GMP (good manufacturing practices). We hold a deep commitment to cruelty-free practices, extending from sourcing raw materials to the final product.

Foremost among our principles is our personalized 1-on-1 customer service approach, a hallmark upheld not only by us but by every member of our GEL.IT.UP BY GIUP® Family Distributors. Despite our rapid global expansion, our distributor network remains a tightly knit family, and we warmly invite you to become part of it.

We take pride in supplying our product line exclusively to professionals, ensuring the preservation and reverence of Nail Industry standards.

CRUELTY-FREE

GEL.IT.UP BY GIUP® stands firmly by the belief that beauty products should never come at the expense of animal welfare. That’s why we proudly carry the Leaping Bunny certification. Recognized globally, the Leaping Bunny program sets rigorous cruelty-free standards that surpass legal requirements.

Every single one of our in-house cosmetic and personal care products is certified under the Cruelty Free International Leaping Bunny program, representing the highest standard of cruelty-free excellence. We strictly adhere to a fixed cut-off date policy and maintain proactive oversight of our suppliers to ensure continuous alignment with Leaping Bunny criteria. Moreover, our supplier monitoring system undergoes independent audits for added transparency and accountability.

For further insights into Cruelty Free International, the Leaping Bunny program, and its comprehensive criteria, we invite you to explore www.crueltyfreeinternational.org.

PROFESSIONALS ONLY

GEL.IT.UP by GIUP® takes pride in offering exclusive access to our high-quality products, available only to professionals in the industry. With a diverse range and exceptional quality, our products embody Superior Innovation—a hallmark of our brand that we deeply cherish and stand by.

At GEL.IT.UP by GIUP®, we embrace Love, Beauty, and Diversity. Our brand transcends boundaries of age, race, and gender, welcoming everyone into our vibrant community.

Access to approved social media assets, website support, and promotional materials are readily available to bolster your efforts in promoting and growing the GEL.IT.UP by GIUP® brand in your region. Reach out to us today for further details on how to elevate your business in partnership with us!

Our belief in sustainable practices drives us to uphold stringent standards for product quality and safety while championing the welfare of animals. Cruelty-free development processes, from raw materials to finished products, underscore our unwavering dedication to ethical and responsible practices. GEL.IT.UP by GIUP® has been a steadfast supporter of nail professionals since 2011, offering innovative products that prioritize environmental and societal responsibility. Our vision is rooted in creating a sustainable, cruelty-free, and visually captivating world. We derive joy from the kaleidoscope of colors and take pride in fostering a vibrant community of Nail Professionals—we are THE TRIBE!

Our product range is free from Formaldehyde, DBP, Toluene, Toluamide/Formaldehyde Resin, Camphor, Xylene, and Triphenyl phosphate, aligning with our commitment to both quality and animal welfare. With Leaping Bunny approval, we uphold the highest standards of cruelty-free practices throughout our supply chain.

GEL.IT.UP by GIUP® assures us that our brand will always remain exclusive to professionals, continually expanding our product range to cater to their evolving needs.

Embrace the opportunity to witness your business flourish with our unwavering support and guidance. Renowned as the #1 gel polish brand in Greece, we extend our expertise to empower you to achieve similar success in your country.

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GEL.IT.UP by GIUP® has been a steadfast supporter of nail professionals since 2011, offering innovative products that prioritize environmental and societal responsibility. Our vision is rooted in creating a sustainable, cruelty-free, and visually captivating world. We derive joy from the kaleidoscope of colors and take pride in fostering a vibrant community of Nail Professionals—we are THE TRIBE!

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